ULTIMATE EARS : BASSBOOST
Brand Advergame
Proactive
11 / 2020
Brief
When brands launch a product, innovate or desire to communicate about their corporation, a way to involve people is to develop an advergame.
Advergaming is an advertising technique where games are used as means of advertising products or services. This not only promotes brand awareness but also improves engagement.
The game is often free, hosted on the internet and quite easy to play.
The order is : pick a brand with a recent launching, change or turning point, and create a game to promote it.
ULTIMATE EARS with MEGABLAST
Big, bold, 360° sound in a totally waterproof, super rugged, portable speaker.
Ultimate Ears offers high-end Bluetooth speakers. Their mission is to grant the strongest, cleanest and most faithful representation of music la plus forte, with the Ultimate Sound™ technology.
The acoustic fabric is made to bear the hazards of the party and the trip. This way the speakers resist and falls, dust and water. UE speakers can connect to each other.
The BLAST and MEGABLAST range has got a whole new architecture which distributes sound power and clarity further and more uniformly than the other models. Its attributes produce the most powerful bass while remaining faithful to music.
Provided within the speaker is Amazon Alexa, with direct connection to the cloud. MEGABLAST's system is constantly evolving thanks to regular wireless updates. Voice control is included, to play music, control elements such as plugs, lights, television sets, or lookup the weather for example.
The game
The game has its own name, it is expected to last over the medium term. BASSBOOST plays on an alliteration with the letters B and S, it feels powerful like the MEGABLAST speaker. The notion of the bass is important because it reminds of the bass vibrating when music is played.
The game takes place in a closed world, a square map. Its a rapidity, strategy and music arcade game. One game lasts 4 minutes. Two 4 players teams will clash. Each one has a base, located at an extremity of the map. 4 different maps exist.
On the map, there are luminous spheres displayed, the players must collect them, a bit like the dots in Pac-Man. They are named "woofers", after the sound box of big speakers. The woofers caught appear in a line behind the character. When returning to the base, the player drops them off so they can count as points for their team. It is possible to steal woofers from an adversary before they can get to their base. By passing over their line, woofers are collected. The closest you pass over, the more little balls you get! New spheres appear regularly on the map, and some are located in green zones, unattainable at the beginning of the game.
Everything happens in music.
In the middle of the map, a tower named Alexa plays a song throughout the game. If the players move forward and collect woofers in rhythm, they fill their personal gauge with individual XP. With these XP, they can unlock boosters. There are 4 types :
- Rapidity : gives the ability to move 2x faster for 7 seconds
- Ghost : makes the player invisible from the opposite team for 5 seconds
- Friendship : gives the ability to multiply by 2 the number of woofers of teammates when touching them. This lasts 7 seconds
- Alexa : this booster will make Alexa stop the music. When this happens all woofers on map, including the ones collected but not put in the base yet disappear. The team of the player with this booster is warned before Alexa turns off the sound.
Alexa can stop playing music randomly during the game too. She will play other tricks :
- when the bass increases, all boosters become unavailable.
- when shining green, the green zones open. They are concentrated in spheres and located far from the bases. Going in is the opportunity to bring back a lot of points, but there is a high risk of getting them stolen.